Our Story

Fashion Recycling for NYC

Thriftier NYC is a community-driven fashion recycling program being built for the five boroughs. We will make it effortless for New Yorkers to recycle their clothing — right from their front door — while holding the fashion industry accountable for the waste it creates.

Serving all five boroughs — Brooklyn, Manhattan, Queens, The Bronx & Staten Island
Mission

Make NYC a Global Fashion Sustainability Capital

New York City generates over 200,000 tons of textile waste every year. Most of it ends up in landfill — not because New Yorkers don't care, but because the system makes recycling harder than throwing away.

Thriftier NYC flips that equation. By bringing the recycling to your household's door, partnering with the brands that made the clothes in the first place, and working toward city-level infrastructure partnerships, we are building a city where fashion waste is simply not an option.

200K+

Tons of NYC textile waste per year

85%

Of clothing is recyclable or reusable

5

Boroughs served by our program

$0

Cost to residents — always free

Program

How We Work

Circular Fashion

We close the loop on clothing waste by connecting NYC residents directly with recycling infrastructure — no drop-off required. Every bag we collect stays out of landfill.

City Partnership

Thriftier NYC is building toward city-level partnerships to integrate fashion recycling into the urban fabric of New York — block by block, borough by borough.

Community First

We believe sustainability starts at the doorstep. Our program is designed to be effortless for residents, equitable across all five boroughs, and deeply rooted in local community.

Industry Accountability

We partner with fashion brands to take responsibility for the full lifecycle of their garments — turning end-of-life clothing into a resource rather than a burden.

Team

The People Behind the Program

A

Ashley Bolling

Founder & Head of Partnerships

As a fellow New Yorker and sustainable fashion advocate, Ashley builds and maintains our relationships with fashion brands and community organizations, and is actively developing city agency partnerships across all five boroughs.

M

Mario Barton

Director of Operations

Mario oversees our pickup logistics and neighborhood expansion strategy, as well as the routing and directing of all incoming and outgoing materials — regulating the vast diversion channels that move every item to its highest-value recovery pathway.

D

Darius Okafor

Data and Analytics Manager

Darius manages fashion collection and diversion data for Thriftier NYC — tracking material flows, measuring recovery outcomes, and translating raw numbers into actionable insights for industry stakeholders, prospective city partners, and the communities we serve.

Ready to Recycle?

Be among the first NYC residents to recycle their clothing with Thriftier NYC. It is free, it is easy, and it will make a real difference.

Enroll Your Address